The modern Camaro ZL1 was the highest-performing Camaro of all time and the most technically advanced car ever developed in its class and its’ most serious performance statement in the nameplate's history. Development included extensive track testing at Milford, Gingerman, VIR, and the Nürburgring Nordschleife, proving the car could hang with road-course specialists — plus win stoplight drags.

The challenge was how to introduce this historic vehicle both to current Camaro enthusiasts and lovers of more advanced performance cars like Corvette. Luckily our team worked on both nameplates, so we were very familiar with how to talk to both audiences. Our concept was to satisfy both audiences with deep, detailed documentary content straight from the engineers.

This video content was so successful that it was made into multiple TV spots as well to air during motorsports events.

We also created all content for the website, pushing the boundaries of both copy and design.